Winning in Bitcoin is not a matter of status. Even if your name is Trump, and you rule from the Oval Office, you can lose a few billion. While Donald Trump has returned to the helm of the United States, his family’s crypto-media business, however, is faltering. By betting big on BTC, the Trump clan hoped to build a digital treasure. But in the crypto market, neither political influence nor the name on the door guarantees immunity. Power is nothing against volatility.
In Brief
- •Trump Media loses $54.8 million despite its massive $2 billion Bitcoin investment.
- •BTC price drops from $118,000 to $102,176 since the presidential purchase.
- •Quarterly revenues stagnate under one million dollars, weighed down by massive legal fees.
- •DJT stock falls to $12.70, its lowest level in over a year.
Trump Loses Grip Despite His Billions in Bitcoin
The third quarter of 2025 ended with a net loss of $54.8 million for Trump Media. This company, linked to President Trump, bet big on bitcoin: $2 billion injected in July, when BTC was flirting with $118,000. Since then, the token’s value has collapsed to $102,000, generating $48 million in unrealized losses on this investment.
Admittedly, the group earned $15.3 million through Bitcoin options and $13.4 million in interest on its other assets. But the $20.3 million legal fees linked to its SPAC merger and the price drop quickly darkened the picture. DJT stock plunged to $12.70, its lowest this year.
In the Trump imagination, crypto was supposed to be a lifeline. In reality, the market knocked it around mercilessly. Even with power in hand, crypto guarantees no financial immunity.
Crypto, Communication, and Strategic Mirage for Trump
For Trump, crypto is not just an asset; it is an influence tool. His platform Truth Social, his partnership with Crypto.com, and his ambitions in prediction markets aim to create a parallel economy. But the backstage is less shiny. Last quarter’s revenue? Barely $972,900. And still no key audience indicators.
Trump Media prefers to talk about “incendiary infrastructure,” “strategic expansion,” “crypto treasury.” Yet, DJT’s stock moves with politics, not performance. Since its inception, the company has accumulated losing quarters without presenting a solid plan.
Trump, who was still criticizing cryptos in 2019, now uses them as a media lever. The irony does not escape anyone: bitcoin becomes a communication totem, more than a source of real value. Trump’s crypto project remains a house of cards: spectacular on the outside, fragile at the foundation.
What Every Investor Should Remember
Behind the losses, a lesson emerges. Many followed Trump in his crypto crusade, seduced by his presidential aura. But the market spares no one. Investors must read between the lines of a well-oiled storytelling. Numbers, however, never lie.
Trump’s strategy, although publicized, shows its limits: lack of transparency, dependence on fluctuations, and overexposure. This cocktail can attract… but also trap.
Crypto is a world where gains evaporate as quickly as they appear. And those who invest must be prepared to hold the line in rough weather.
A Few Facts to Keep in Mind:
- •DJT stock: –25% value in one month;
- •Unrealized loss: $48M on BTC since purchase;
- •Quarterly revenues: barely $972,900;
- •114.75M shares held by Trump via a trust;
- •Current BTC Price: $102,176.
When bitcoin wavers, the whole structure trembles. Volatility, the watchword of the crypto universe, strikes indiscriminately. And some observers are beginning to worry about Strategy, the world’s largest BTC holder among companies. Will the market withstand the shock? Or are we on the brink of another correction?