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  Coinbase introduces Blue Carpet for token issuers
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  Provides direct access to Listings Team and guidance
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  Aims to simplify token listing on Coinbase

Coinbase has rolled out a new initiative called The Blue Carpet, aimed at simplifying the listing journey for digital asset issuers. This move is designed to help crypto projects navigate the often complex process of getting their tokens listed on one of the world’s leading crypto exchanges.

With Coinbase Blue Carpet, token issuers will receive personalized, end-to-end support — a major shift from the standard application-based model. This program promises more transparency, faster communication, and a direct line to Coinbase’s Listings Team.

What Does the Blue Carpet Offer?

The Blue Carpet initiative is a VIP-style service that gives asset issuers:

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  Direct access to Coinbase’s Listings Team, eliminating third-party intermediaries
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  Personalized guidance on technical requirements, compliance checks, and market standards
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  End-to-end onboarding support, ensuring smoother transitions from launch to listing

This approach could be a game changer for newer crypto projects looking to gain credibility and exposure in a highly competitive space.

Why This Matters for the Crypto Industry

Coinbase’s latest move signals its commitment to fostering responsible innovation while helping quality projects thrive. By reducing friction in the listing process, the Coinbase Blue Carpet could attract more institutional-grade projects and help maintain Coinbase’s reputation as a secure, compliant exchange.

It also gives smaller or emerging projects an opportunity to work closely with one of the industry’s top platforms, potentially accelerating their growth and visibility in global markets.