A leadership shift took shape at Binance after the company elevated co-founder Yi He to the position of co-CEO. Her appointment emerged during Binance Blockchain Week, where CEO Richard Teng stated that the move reflects her long-standing role in shaping the exchange’s direction.
Besides highlighting her early influence, Teng explained that He has remained central to Binance’s growth since its launch. He added that formalizing her leadership strengthens the company’s internal structure as it navigates an increasingly complex market environment.
Moreover, Teng pointed to He’s prior role as chief marketing officer, noting that her work helped expand Binance’s global presence. Yi He said the shared structure will bring together two perspectives, with Teng contributing regulated market experience while she focuses on industry-native insight.
Additionally, Yi He co-founded Binance in 2017 with Changpeng Zhao and has played a key part in building user communities across several markets. Her expanded role arrives during a period of organizational adjustment following significant leadership changes at the company.
Richard Teng assumed the CEO position in late November 2023 after Zhao stepped down and faced legal pressure from the United States Department of Justice. Before then, Teng led regional markets outside the United States, giving him broad exposure to varied regulatory frameworks.
Leadership Restructure Aims to Stabilize Global Operations
Consequently, the co-CEO model signals an effort to balance product innovation with stronger oversight as Binance responds to evolving regulatory expectations. Both leaders bring contrasting backgrounds that are expected to guide the company through its next phase.
Furthermore, the realignment highlights Binance’s attempts to reinforce stability while maintaining its position as a dominant global exchange. Yi He’s appointment is set to influence strategic planning as the firm continues to expand its user base and adjust its governance structure.
Moreover, the leadership pairing underscores a shift toward clearer operational roles as competition within the digital asset sector intensifies. Binance appears focused on strengthening internal processes while retaining its advantage in trading activity.
Yi He’s elevation marks a significant milestone in Binance’s ongoing restructuring, with the company positioning itself for steadier management and broader strategic development.
Binance reshaped its executive framework by appointing Yi He as co-CEO, creating a dual leadership structure aimed at guiding the firm through market pressures and regulatory demands.