Cardone Capital is increasing its investment in Bitcoin, with founder Grant Cardone announcing that the firm will acquire an additional $10 million worth of BTC. This move is part of the company's expanding strategy that integrates real estate and cryptocurrency investments.
This latest acquisition follows a series of significant Bitcoin purchases made by the company throughout 2025. The strategy is rooted in the belief that the consistent cash flow generated from commercial real estate can serve as a sustainable mechanism for accumulating Bitcoin over the long term.
In a statement shared on X, Cardone emphasized the company's commitment to holding "best-in-class institutional real estate and Bitcoin" for an extended period.
The new $10 million allocation supplements the firm's existing Bitcoin treasury, which is estimated to hold approximately 1,000 BTC, according to various corporate treasury tracking sources.
A Hybrid Fund Designed for Continuous Bitcoin Accumulation
This recent investment comes just months after Cardone Capital launched a hybrid investment fund. This fund uniquely combines a $235 million acquisition of a multifamily property with a $100 million allocation to Bitcoin.
The rental income generated from the 366-unit property, situated in Boca Raton, will be exclusively used to purchase more Bitcoin. This approach ensures that the fund's cash flow directly supports ongoing digital asset accumulation.
Cardone characterized this strategy as a form of structural dollar-cost averaging. Instead of relying on debt or equity financing to acquire Bitcoin, the fund leverages operational revenue derived from a tangible, income-producing asset.
He asserts that this method mitigates the inherent vulnerabilities faced by conventional Bitcoin treasury companies. These companies often depend on favorable market conditions and are susceptible to becoming overleveraged during market downturns.
The Boca Raton property is projected to yield an annual net operating income of approximately $10 million. This entire amount will be converted into Bitcoin, aligning precisely with the newly announced $10 million investment.
The Growing Appeal of Bitcoin for Real Estate Firms
Grant Cardone explains that traditional real estate firms are increasingly exploring exposure to Bitcoin because the real estate sector provides stable income streams. These streams are well-suited to support long-term treasury strategies.
In contrast to companies solely focused on Bitcoin, which may be compelled to sell BTC or incur debt to maintain solvency during bear markets, real estate operations generate consistent revenue irrespective of cryptocurrency market fluctuations.
Cardone believes this addresses the "crypto treasury problem." When asset prices decline, Bitcoin-heavy companies face challenges in accessing affordable financing and are often forced to sell assets at a loss. Real estate investments offer a way to avoid this predicament.
Some industry analysts suggest that this model could signal a broader trend. If institutional property owners begin to view Bitcoin as a complementary treasury asset, real estate investment trusts (REITs) that generate cash flow might evolve to incorporate digital reserves alongside their physical holdings.
Michael Saylor Hints at Another MicroStrategy Purchase
Michael Saylor, the executive behind MicroStrategy's pioneering corporate Bitcoin treasury strategy, appears to be observing Cardone's model closely.
Saylor follows Cardone on X and has been actively engaging with updates related to Bitcoin as major corporate buyers continue to expand their reserves.
On Sunday, Saylor fueled speculation about another potential MicroStrategy acquisition by posting a two-word teaser, "₿igger Orange," accompanied by the SaylorTracker chart. This message quickly generated discussion across cryptocurrency communities, with many anticipating an announcement of a new Bitcoin purchase.
However, instead of revealing a new acquisition on Monday, Saylor shared a different message to mark a U.S. holiday. In a brief post on X on Martin Luther King Jr. Day, he stated, "Bitcoin never takes holidays."
Analyst Believes Bitcoin Is "Extremely Undervalued"
The investment by Cardone Capital and Saylor's recent posts come shortly after the cryptocurrency market experienced a decline of approximately $100 billion in its capitalization within a single day.
Amidst these discounted prices, investors may find it opportune to buy the dip, particularly as one analyst suggests that now is a "wise" time to invest.
Renowned trader and analyst Michael van de Poppe informed his more than 817,000 followers on X that Bitcoin's valuation relative to gold recently reached an RSI of 30 for only the fourth time in history. He pointed out that each of these previous instances marked the bottom of a bear market.
"History shows that #Bitcoin is extremely undervalued today relative to Gold," he commented.