Bybit, a centralized exchange based in Dubai, has initiated a regional, time-limited promotional campaign that offers a 666% Annual Percentage Rate (APR) payout in Bitcoin (BTC) for users who stake Tether (USDT). This campaign is scheduled to run from December 8, 2025, to January 8, 2026.
This initiative underscores Bybit's ongoing strategy to attract new users and stimulate internal asset movements through high-yield promotional rates, rather than aiming for broader market shifts.
Bybit has officially announced a new regional Earn campaign that enables users to stake USDT and receive a fixed 666% APR payout denominated in BTC. This promotion, detailed on Bybit's announcements portal, represents another high-yield offering from the exchange.
The campaign is managed by Bybit, a centralized cryptocurrency exchange established in 2018. The platform is recognized for its aggressive promotional strategies, and this regional exclusive event, running from December 8, 2025, to January 8, 2026, continues its pattern of offering high APR opportunities.
Campaign Promises Short-term User Boost, Not Market Change
The primary impact of this campaign is expected to be in user acquisition and engagement on the platform, rather than causing significant shifts in the broader cryptocurrency market. The advertised 666% APR is designed as a short-term marketing tactic and is not reflective of sustainable returns typically found within the cryptocurrency industry.
Past campaigns with similar structures have historically focused on attracting users and increasing platform activity, without demonstrating immediate effects on on-chain metrics. These high-yield promotions have previously led to an increase in account registrations and the migration of assets within Bybit's ecosystem. As stated in the Bybit Announcement, "For a limited time, stake your USDT on Bybit Earn and enjoy a guaranteed 666% APR payout in BTC!"
Bybit's High-Yield Events: A Consistent Strategy
Bybit has demonstrated a consistent strategy of employing high Annual Percentage Yields (APYs) to stimulate platform engagement. This is evident in similar past campaigns, such as the SEA Exclusive USDT 666% APR event, which also aimed to drive user participation within the exchange's ecosystem.
Industry observers note that these highly promotional campaigns serve to temporarily boost platform traffic and user participation. However, they generally do not lead to long-term market changes and often function as short-lived strategies for user acquisition.