BNB Chain’s ReachMe Messaging Platform Shuts Down

The platform, which allowed users to send private messages to prominent figures in the crypto space, including Binance CEO Changpeng Zhao (CZ), had gained attention for its unusual pricing model. Initially, messages to CZ cost 1 BNB, later reduced to 0.8 BNB, reflecting both demand and community feedback. The shutdown marks the end of a brief experiment in monetized, blockchain-based communication.

The Rise and Fall of Paid On-Chain Messaging

ReachMe was designed to provide secure, on-chain messaging by leveraging BNB Chain’s fast and low-cost transactions. Users could pay BNB to contact high-profile figures directly, bypassing traditional social media channels. The model attracted early adopters curious about direct, paid access to industry leaders. However, despite initial interest, the platform struggled to achieve sustained adoption. Its closure underscores the challenges of building new social utilities on blockchain networks, where novelty must be balanced with practical user engagement.

Paid messaging on blockchain is a niche concept that has appeared sporadically across multiple networks. A real-world example is CryptoTelegram’s premium bots, which allow users to pay small fees for verified signals or access to insiders. ReachMe followed a similar approach but added a high-profile twist by connecting users to CZ himself.

The pricing structure—initially set at 1 BNB per message, equivalent to roughly $400–$500 at the time—highlighted the experimental nature of monetizing attention in crypto. The subsequent reduction to 0.8 BNB attempted to make access slightly more attainable, though it remained out of reach for many casual users.

Recent trends indicate growing interest in blockchain-based social interactions. According to a 2025 Delphi Digital report, decentralized social platforms have seen a 35% increase in active wallets over the past year, driven by tokenized incentives and NFT integration. Despite this growth, many projects still face hurdles in achieving mainstream adoption, particularly when price points or technical barriers limit participation. ReachMe’s closure reflects these ongoing challenges.

More About BNB Chain

The second batch of the $45 million Reload Airdrop, created in partnership with four meme, has now been completed. BNB rewards have been distributed to the next group of eligible wallets, celebrating the builders, traders, and creators who keep the BNB ecosystem thriving.

Supported by PancakeSwap, Binance Wallet, and Trust Wallet, the Reload Airdrop aims to reward active community members and promote long-term engagement. Each of the four airdrop batches is conducted with full transparency, with recipient addresses published on-chain for the community to review and verify.