- •BlackRock CEO Larry Fink compares Bitcoin and crypto to gold
- •Reaffirms their role as alternative assets in global finance
- •Adds weight to institutional adoption of digital currencies
Bitcoin & Crypto Seen as Gold-Like Assets
Larry Fink, CEO of BlackRock, the world’s largest asset manager with over $12 trillion AUM, has once again voiced support for Bitcoin and crypto. In his latest statement, Fink said that Bitcoin and digital assets now serve a similar role to gold — acting as alternative investments that provide diversification and inflation protection.
This perspective from the head of one of the most powerful financial institutions further solidifies the position of crypto in mainstream finance. Fink’s statement aligns with BlackRock’s growing involvement in the sector, including its Bitcoin ETF and exploration of tokenized assets.
Institutional Confidence Keeps Rising
Larry Fink’s endorsement isn’t new — he has gradually shifted from skepticism to advocacy in recent years. What’s notable now is the timing and tone:
- •It comes as Bitcoin ETFs gain popularity
- •BlackRock continues to expand digital asset offerings
- •More institutions are viewing crypto as strategic hedges and long-term stores of value
Fink’s comparison of crypto to gold suggests that Bitcoin is maturing from a speculative asset into a recognized financial instrument — one that can sit alongside traditional inflation hedges in diversified portfolios.
JUST IN: $12 trillion BlackRock CEO Larry Fink says Bitcoin & crypto have a role similar to Gold as alternative assets. pic.twitter.com/KkB744rUXk
— Bitcoin Junkies (@BTCjunkies) October 13, 2025
What This Signals for the Market
Fink’s statement could influence other institutional players still on the sidelines. His words help frame crypto as complementary, not competitive, to existing financial instruments.
Investors and analysts should now watch for:
- •Further ETF inflows following BlackRock’s BTC ETF launch
- •Increased focus on Ethereum and tokenized assets
- •Broader institutional campaigns for regulatory clarity
This shift in tone from Wall Street’s top names is not just symbolic — it’s setting the stage for mainstream crypto integration in global asset management.