Bitget, the world's largest Universal Exchange (UEX), has appointed Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO), signaling a strategic enhancement of its global brand narrative and user engagement strategy.
Ignacio brings over fifteen years of extensive experience across the technology, fintech, and blockchain sectors, with a career that successfully merges engineering and marketing expertise. Prior to joining Bitget, he held significant leadership positions at prominent companies including Adobe, SAP, Scorechain, and Xapo Bank. In these roles, he was instrumental in scaling global products, strengthening market positioning, and driving substantial user growth. Ignacio describes himself as a builder at heart, combining an engineer's analytical approach with a marketer's talent for storytelling, enabling him to translate complex technological concepts into clear and compelling messages that resonate with diverse audiences across different cultures.
At Bitget, Ignacio's primary objective is to advance the company's Universal Exchange (UEX) vision. This involves bridging the CeFi, DeFi, and TradFi ecosystems into a single, easily accessible platform for users of all experience levels. He will be responsible for leading the brand's global marketing initiatives, with a particular focus on expanding user engagement, enhancing the storytelling around Bitget's products, and driving mass adoption of its key innovative offerings, such as Onchain, GetAgent, and Stock Futures. His strategic approach prioritizes simplifying complex and technical products, injecting creativity into marketing efforts, and positioning Bitget as both a financial and cultural platform for the next generation of users.
"The core of any great tech is based on its access and the greater opportunities it brings to disrupt. For too long, finance has been a fractured landscape; my mission at Bitget is to dismantle those old barriers. I will ensure the story of the UEX, the blueprint for the future of finance, resonates with billions of people across the globe, making secure access to crypto and RWA a reality for every person."
Ignacio Aguirre Franco, CMO at Bitget
Ignacio's appointment follows Bitget's recent strategic transition towards a new era of the Universal Exchange, an initiative designed to deepen the company's global influence and reinforce its established reputation for innovation, security, and trust. With an ambitious goal to reach 150 million users by 2026 and a continuously expanding suite of cross-market trading solutions, Bitget remains committed to its long-term vision of achieving financial inclusivity.
Gracy Chen, CEO of Bitget, welcomed Ignacio's appointment, stating, "Ignacio brings a mix of technical fluency and creative vision, and it aligns perfectly with our mission. His direction will influence how we link innovation, culture, and community globally as Bitget develops into a true Universal Exchange."
As Bitget commemorates its seventh anniversary by broadening its cultural reach through significant global partnerships with entities such as LALIGA, MotoGP, and the UNTOLD Festival, Ignacio's appointment underscores Bitget's dedication to harmonizing the realms of technology and humanity, thereby bringing people closer to a future of financial freedom.
About Bitget
Established in 2018, Bitget is the world's leading Universal Exchange (UEX), serving over 120 million users. The platform provides access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets within a single, integrated environment. Bitget's ecosystem is dedicated to empowering users to trade more intelligently through its AI-powered trading tools, seamless interoperability across tokens on major blockchains like Bitcoin, Ethereum, Solana, and BNB Chain, and expanded access to real-world assets. On the decentralized front, Bitget Wallet operates as a premier non-custodial crypto wallet, supporting over 130 blockchains and millions of tokens. It offers multi-chain trading, staking, payment services, and direct access to more than 20,000 DApps, featuring advanced swap functionalities and market insights integrated directly into the platform.
Bitget is actively driving crypto adoption through strategic alliances. This includes its role as the Official Crypto Partner of the World's Top Football League, LALIGA, in the Eastern, SEA, and LATAM markets. In line with its global impact strategy, Bitget has collaborated with UNICEF to provide blockchain education to 1.1 million people by 2027. In the high-octane world of motorsports, Bitget serves as the exclusive cryptocurrency exchange partner for MotoGP™, recognized as one of the most thrilling championship series globally.
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