Bitcoin enthusiasts are buzzing again, and not because of macro data or ETF flows. According to a viral post from Bitcoin Archive, the return of McDonald’s McRib has historically aligned with explosive Bitcoin rallies, sparking a wave of tongue-in-cheek optimism across crypto circles.
The chart shared by Bitcoin Archive, powered by Gemini, highlights a pattern few would expect: each McRib comeback since 2017 has coincided with a sharp Bitcoin surge. When the sandwich reappeared in November 2017, Bitcoin soared over 1,000%, marking the start of its first major bull run. In December 2020, the next re-release aligned with a 200% gain, setting up Bitcoin’s climb to its $69,000 all-time high in 2021. Then, in late 2024, another McRib revival preceded Bitcoin’s breakout to a new high near $126,000.
The McRib Indicator and Market Sentiment
Now, as the McRib makes its 2025 comeback, the crypto community is half-joking, half-hopeful that history will repeat. “The McRib returns today. Bitcoin to the moon?” Bitcoin Archive wrote, echoing a familiar mix of irony and genuine belief among market watchers.
While analysts caution that the McRib correlation is pure coincidence, the chart’s timing reflects something deeper about sentiment. Crypto markets have long been fueled by narratives — and sometimes, even a fast-food promotion can light up the imagination of traders watching for the next leg up.
Looking Ahead
With Bitcoin currently trading around $104,700, eyes are on whether this quirky historical “indicator” will once again coincide with a major rally, or simply serve as another reminder that in crypto, anything can become a signal.