PANAMA CITY – January 16, 2026 – BingX, a prominent crypto exchange and Web3-AI company, has officially announced a multi-year partnership with Scuderia Ferrari HP. This collaboration represents BingX’s inaugural venture into motorsport and marks Scuderia Ferrari HP’s first-ever alliance with a crypto exchange brand. The agreement unites two globally recognized entities renowned for their dedication to advancing performance and innovation.
Strategic Partnership for Global Expansion
The partnership with Scuderia Ferrari HP signifies a pivotal moment in BingX's strategic global expansion. Scuderia Ferrari HP, celebrated as one of the world's most iconic motorsport teams, embodies principles of precision, ambition, and an unwavering commitment to excellence. These values closely align with BingX’s overarching vision as the company continues to grow its platform and user community. This collaboration reinforces BingX’s standing as a leading brand within the cryptocurrency sector and underscores the company's long-term dedication to forging world-class partnerships and fostering innovation.
Executive Perspectives on the Collaboration
Daniel Lai, Chief Business Officer at BingX, expressed his enthusiasm: “This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. Scuderia Ferrari HP’s discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange. This partnership challenges us to elevate everything we build, every experience we deliver, and every user we serve around the world.”
Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, stated: “We are pleased to welcome BingX as Scuderia Ferrari HP’s first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognize the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences.”
Future Engagement and Brand Alignment
Over the forthcoming years, fans can anticipate engaging with BingX through various Scuderia Ferrari HP events, digital platforms, global content initiatives, and exclusive experiences as the partnership unfolds. This multi-year collaboration sets the stage for a new era of global ambition for BingX, characterized by groundbreaking partnerships, premier brand alignment, and a steadfast commitment to shaping the future of the industry.
About BingX
Founded in 2018, BingX operates as a leading crypto exchange and Web3-AI company, serving a global community of over 40 million users. The company offers a comprehensive suite of AI-powered products and services, including derivatives, spot trading, and copy trading, designed to meet the diverse needs of users at all experience levels, from beginners to seasoned professionals. BingX is dedicated to developing a reliable and intelligent trading platform, equipping users with innovative tools to enhance their performance and confidence. BingX has served as the principal partner of Chelsea Football Club since 2024 and became the first official crypto exchange partner of Scuderia Ferrari HP in 2026.