Incident Overview
A Binance employee has been suspended following the discovery of their involvement in promoting a new meme coin through the official Binance Futures X account. The exchange's internal audit department received a report alleging that an employee used insider information to post on official social media and improperly obtain personal gain. Binance has labeled the action as an "abuse of position" and stated that it has contacted relevant authorities to investigate the case.
The Binance Futures account itself reported preliminary findings after receiving the internal audit reports. The exchange confirmed that the employee was connected to a token issued on-chain. Minutes after the token's issuance, the employee allegedly used the token's text and images in a post on the company's official account. Binance emphasized its "zero tolerance" policy for behavior that undermines the platform's integrity, calling the action a clear violation of its policies and professional code of conduct.
— Binance Futures (@BinanceFutures) December 8, 2025 Investigation of Employee Misconduct IncidentOn December 7, 2025, Binance’s internal audit department received a report alleging that a Binance employee had used insider information to post on official social media and improperly obtain personal gain. We immediately launched an…
The "Year of the Yellow Fruit" Token and Conflict of Interest
The meme coin in question is named "Year of the Yellow Fruit" and was launched on the Four.Meme platform on the BNB Chain. Shortly after its launch, the Binance Futures account posted an image that was deleted minutes later. This image closely resembled the token’s design and text, sparking controversy within the crypto community and leading to the report that uncovered the internal connection.
Despite the controversy, the token experienced a significant price increase, reaching a market capitalization of up to $6 million and generating over $16 million in trading volume, according to DEXScreener data. This surge resulted in substantial profits for some traders. At least two wallets reportedly gained over $50,000 in profits, and eight additional traders earned at least $25,000, benefiting from the employee's improper promotion.
The investigation into this incident is ongoing. In addition to the employee's suspension, Binance has indicated that it has contacted the competent authorities in the employee’s jurisdiction to take action according to legal procedures, if necessary. Demonstrating its commitment to integrity, the platform announced that the five whistleblowers who submitted valid reports to the audit department will share a $100,000 reward.
This incident underscores the risks associated with using insider information in the volatile BNB Chain meme coin market. It has compelled Binance to publicly reaffirm its strict policy against internal corruption, particularly during a period of high market volatility.