Key Points
- •Binance updates points rules; targets new token trading.
- •Updates boost new BSC tokens.
- •Points reset if balance points are zero.
Binance Alpha's latest update sets trading volume and task points to zero if balance points are zero. The changes emphasize increased rewards for newly launched tokens, particularly on Binance Smart Chain (BSC) with 4x points and 2x for other chains.
Adjustments to Binance Alpha's points system emphasize early trading of newly launched tokens, potentially enhancing liquidity and market activity. Initial reactions are absent from crypto influencers and regulatory bodies, with Binance communicating changes solely through official channels.
Binance Alpha's update introduces a “New Coin Bonus Season” where newly launched tokens on the platform earn higher trading volume points. Existing tokens outside Binance Alpha launches remain unaffected by these bonuses. The changes apply to all tokens launched after September 4, 2025, as per Binance's announcement.
The Update Process
The decision involves Binance’s product and engineering teams. No direct statements have been made by Binance’s CEO or CTO. Updates were disseminated through Binance’s official support pages, not executive social media or personal communication platforms.
Incentives for Traders and Tokens
Users trading new tokens within 30 days on Binance Alpha enjoy enhanced points, potentially increasing trading activity and demand. BSC tokens receive quadrupled points, fostering higher initial liquidity for platform-specific launches in the early stages.
Starting from 2025-09-04 00:00 (UTC), Binance Alpha will enter a New Coin Bonus Season, and the trading volume point bonus rules will be updated as follows: Tokens airdropped or TGE through Binance Alpha will enjoy a 30-day incentive period. Purchases made within 30 days of the airdrop or launch will receive the following trading volume point bonuses: BSC token purchases will receive 4x Alpha trading volume; other chain token purchases will receive 2x Alpha trading volume; tokens airdropped or launched through a Binance Alpha TGE over 30 days ago, or tokens that have not had a Binance Alpha airdrop or TGE will follow the original trading volume calculation and will not be eligible for any trading volume point bonuses.
The financial implications of Binance Alpha’s new points rules suggest a focus on increased on-platform activity rather than external funding influence. Market dynamics could shift as traders seek incentivized new token investments on Binance, encouraging active participation during the bonus period.
Regulatory influences and market trends could shape Binance’s future updates in rewarding trading behavior. Although no immediate regulatory impact is documented, Binance’s track record of rule updates may reinforce competitive practices in the crypto exchange landscape.