In a groundbreaking move, Bealls Inc., a 110-year-old U.S. retailer, has partnered with Flexa, a leading digital payments network, to bring crypto payments to its customers. With this integration, Bealls has become the first national retailer in the U.S. to accept multi-chain digital currencies across more than 660 store locations.
This is not just a tech-savvy update—it’s a statement. It shows how traditional retailers are evolving to meet the needs of modern consumers, especially as cryptocurrencies continue to gain mainstream traction.
How Flexa Makes Crypto Shopping Easy
Flexa is a crypto payment platform that supports a wide range of digital currencies, from Bitcoin and Ethereum to Solana and Avalanche-based tokens. With its multi-chain capabilities, customers shopping at Bealls can now pay using the Flexa app or supported wallets at checkout.
Transactions are instant, secure, and don’t require customers to convert their crypto to fiat before spending. This integration aims to eliminate the friction between traditional retail systems and the rapidly growing world of decentralized finance.
NOW: 110-year-old US retailer Bealls Inc. partners with Flexa to accept crypto payments at over 660 stores, becoming the first national retailer to accept multi-chain digital currencies. pic.twitter.com/h3mwmTDYrt
— Cointelegraph (@Cointelegraph) October 22, 2025
Why This Move Matters for the Industry
Bealls’ decision could influence other legacy retailers to adopt similar strategies. By accepting multi-chain crypto payments, the company isn’t just modernizing—it’s creating accessibility for a broader demographic, including younger, crypto-savvy shoppers.
This move positions Bealls as a pioneer in crypto adoption within retail, while also providing a glimpse into the future of shopping—a seamless blend of traditional commerce and blockchain innovation.