Audi Revolut F1 Team and Nexo announced a multi-year partnership on January 16, 2026, with Nexo becoming the team's first official digital asset partner.
The collaboration highlights innovation in digital finance and motorsport, aiming to enhance fan engagement through premium experiences and educational content with no immediate financial impacts reported.
Audi F1 Embraces Crypto with Nexo Partnership
The Audi Revolut F1 Team announced a significant collaboration with Nexo, appointing them as the official digital asset partner. This marks a pioneering moment for the team as they advance towards integrating digital assets into their operations.
"Today, we are proud to welcome Nexo as our official digital asset partner at a moment of strong growth for both organisations. The partnership reflects a shared ambition to scale with discipline and innovation, and to create tangible value — from exclusive experiences to new ways of engaging our global fanbase and Nexo's clients." - Stefano Battiston, Chief Commercial Officer, Audi Revolut F1 Team.
This multi-year partnership introduces changes in how the team engages with fans and Nexo's clients. Both organizations aim to deliver exclusive experiences and innovative interactions, enhancing their global audience reach.
Nexo's Strategic Entry into Motorsport Industry
Nexo's association with the Audi Revolut F1 Team positions them prominently in the automotive industry. This collaboration may influence future digital asset integrations within motorsport, triggering interest across other sectors.
With expected technological enhancements and the growing popularity of crypto in sports, this partnership is poised to inspire similar endeavors. The potential for increased fan engagement and promotional opportunities for Nexo's platform is notable.
First-of-its-Kind Crypto Deal in Formula 1
As the first digital asset partner in this context, Nexo's alliance with Audi creates a new precedent in Formula 1. No previous partnerships have directly mirrored this initiative in F1 or mainstream auto sports.
Industry analysts anticipate new marketing dynamics from this collaboration, foreseeing increased adoption of financial technologies in motorsport. This partnership aligns with historical trends of cross-industry innovations in sports.