Nexo Named Official Digital Asset Partner Ahead of 2026 F1 Debut
Audi Revolut F1 Team has announced a multi-year strategic partnership with digital assets platform Nexo, naming the company as its first official digital asset partner ahead of Audi’s highly anticipated Formula 1 debut in 2026.
The agreement brings together two brands that emphasize innovation, precision, and performance, positioning Nexo’s digital finance tools on one of the world’s most prominent global stages.
The partnership marks a significant milestone for both organizations, as Audi prepares to enter Formula 1 and Nexo continues to expand its presence as a premium digital asset platform.
Fan Engagement and Brand Activations Planned
Under the multi-year deal, Nexo will activate globally through a combination of digital-first campaigns and exclusive fan engagement initiatives. These will include premium, “money-can’t-buy” experiences designed to bring fans and Nexo clients closer to the Audi Revolut F1 Team.
Planned activations include exclusive access opportunities, co-created content, educational initiatives, and immersive brand experiences leveraging next-generation digital technologies.
Strategic Alignment and Value Creation
Audi said the partnership reflects a selective approach to commercial alliances as it builds its Formula 1 operation. “As we prepare to enter Formula 1, we are highly selective about the partners we bring on this journey,” said Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team.
He added that the collaboration aims to create tangible value through new engagement models for both fans and Nexo’s global client base.
Nexo's Vision for Digital Wealth
From Nexo’s perspective, the partnership underscores its focus on innovation and disciplined growth. “Nexo was built for a demanding reality: instant, self-directed, and always on,” said Antoni Trenchev, co-founder of Nexo.
He described the alliance as a statement about the future of digital wealth and the role of technology-driven platforms in reaching global audiences.
Context of Formula 1's Evolution
The partnership arrives as Formula 1 prepares for major changes under the 2026 FIA regulations, a period expected to bring significant technical evolution to the sport.
For Nexo, aligning with Audi at the start of its Formula 1 journey offers long-term brand exposure and an opportunity to showcase digital asset innovation to a worldwide audience.
Future Developments
Further details on specific activations and branding placements are expected to be revealed as the partnership progresses.