Introduction to Zero 10
Art Basel has launched Zero 10, a new digital art platform that will debut at Art Basel Miami Beach in 2025. This initiative is supported by key partners, including OpenSea and UBS, aiming to transform the presentation and trading of digital art.
This initiative highlights digital art's growing market integration, attracting institutional support and collector interest, potentially impacting NFT visibility and Ethereum-based transaction volumes.
Platform Vision and Curation
Art Basel officially launched the 'Zero 10' platform, dedicated to digital art. The debut at Art Basel Miami Beach 2025 is supported by OpenSea and UBS. The debut aims to transform how digital art is presented and traded.
Noah Horowitz, CEO of Art Basel, leads the platform with Eli Scheinman curating. The platform emphasizes that digital art is integral to the modern art market, bridging creative experimentation with commercial success.
Market Integration and Institutional Support
The collaboration with firms like OpenSea indicates a rising demand for NFTs, potentially increasing their market visibility. This launch marks a pivotal step for integrating digital assets into traditional collecting practices.
Institutional backing from UBS reflects the growing interest in digital assets. The Art Basel and UBS Survey highlights that the medium has become the third most popular collecting category, showcasing expanding market engagement.
Potential Market Impact
The platform may drive increased transaction volume for Ethereum-based NFTs via OpenSea. Without explicit new token or protocol launches, deeper data analysis will be required post-launch to evaluate on-chain liquidity impacts.
Historically, sales like Sotheby’s 2021 NFT auctions spurred short-term market impacts, often resulting in liquidity boosts for platforms handling digital art. Future outcomes may include enhanced institutional investment in digital art sectors, contingent on market trends.
Quotes on the Initiative
“Zero 10 reflects a strategic conviction: digital art is no longer at the margins — it is integral to how art and the market are evolving in real-time,” said Noah Horowitz, CEO of Art Basel. “Art Basel is committed to amplifying this development, ensuring that the practitioners and emerging aesthetic, conceptual and commercial structures at the heart of it are supported with institutional rigor and global reach. With Zero 10, we’re creating a platform that delivers tangible outcomes for new and established artists, galleries, collectors, institutions, and entrepreneurs alike — bridging creative experimentation with sustained market development.”