Digitap ($TAP), a crypto fintech startup that blends digital assets with everyday payments, is gaining significant attention after integrating Apple Pay with its Visa card. This strategic move bridges the crypto world with mainstream finance, enabling iPhone users to "tap to pay" with crypto through Apple’s renowned payment network.
Integrating Apple Pay is a game-changer for any fintech or crypto project targeting mass adoption. This positions Digitap for sustainable growth over the coming years, contrasting with platforms like Binance that are facing challenges with expansion space.
Apple Pay Puts Digitap In Users’ Daily Wallets And Routines
Generation Z and Millennial users largely demand Apple Pay integration. A recent study reveals that nearly three out of four users in these demographic groups use Apple Pay on a weekly basis, with over 51% of Millennials following suit. By aligning with Apple Pay, Digitap positions itself to tap into the payment habits of tech-savvy, mobile-first users.
Digitap’s banking app combines fiat and digital assets on a single platform, allowing users to send, receive, save, and invest their money. An integrated Visa card complements the app, enabling Digitap users to spend crypto anywhere Visa is accepted by simply tapping their phone.
The importance of integrating Apple Pay cannot be overstated. Globally, nearly 750 million people use Apple Pay, accounting for over 54% of all U.S. contactless transactions. This scale means that by integrating Apple Pay, Digitap gains immediate access to a vast user base and merchant network.
Digitap’s Visa card also offers Google Pay integration. A physical card is available for users who prefer not to use their phone for a purchase.
Presale Hits $1.2M; User Math Frames A $12 Case For TAP
Digitap’s presale event remains ongoing, with $1.2 million raised during the first three rounds. Currently priced at $0.0268, the native $TAP token will see a scheduled price increase to $0.0297 before Friday, November 7.
Early investors who purchased the token at $0.0125 in the first round have already generated a profit of more than 100% on paper. However, the mathematics derived from competitor Binance make a case for Digitap to potentially trade at $12.
Binance disclosed in May 2025 that it surpassed 275 million registered users. At that time, it was valued at around $80 billion, implying the market assigned a value of roughly $290 per user. Binance is an industry titan, so investors would assign a 50% discount and value each user at $150, based on Digitap’s fixed supply of 2 billion tokens.
Digitap would need to reach just 20 million users, equating to less than 10% of Binance’s base, to justify a price target of $12. Digitap’s total addressable market extends beyond iPhone users and includes more than 1 billion adults worldwide who are underbanked. Digitap’s optional no-KYC sign-up process offers tremendous value to many adults who reside in countries without proper access to identification.
BNB’s Scale Signals Slower Gains From A Saturated Base
Binance’s native BNB token has gained a remarkable 900,000% return since its token launch in 2017. Such exponential growth is justified as the crypto broker scaled to more than one-quarter of a billion users.
Currently valued at around $150 billion and trading at $1,085, Binance is a top-five crypto by market cap. This also implies that its growth curve has leveled off, as it is expanding from a position of saturation in the crypto market.
It is easier for Digitap to scale from 100,000 to 10 million users than it is for Binance to grow from 275 million to 500 million. Binance also faces stiff competition from industry titans like Kraken and Coinbase.
Still, if Binance’s user base grows at a solid 10% annual rate, applying the same $290 per-user valuation implies a market cap gain of around $8 billion. The value of the BNB token is based on more than just the Binance brokerage platform, so even doubling that amount to $16 billion implies a roughly 10% gain, or a Binance Coin price target of around $1,300.
Apple Pay Puts Digitap On A Faster User-Growth Track Than BNB
Digitap’s integration with Apple Pay (and Google Pay) is a strong signal that crypto platforms are shifting toward everyday usability, not just trading or speculation. This integration grants Digitap immediate access to a predominantly young user group that is rapidly adopting contactless payments and mobile wallets.
While these are vital features to attract younger customers, Digitap’s superbank app, which lets anyone worldwide connect with the global financial community, is a major selling point for expanding its total addressable market.
This positions Digitap to grow and onboard new users at a pace that outstrips Binance, which has already reached market saturation.
Discover the future of crypto cards with Digitap by checking out their live Visa card project here:
Presale: https://presale.digitap.app
Website: https://digitap.app