Nordea Bank's Evolving Cryptocurrency Policy
Scandinavia's largest bank, Nordea Bank, has updated its position on cryptocurrencies in response to increasing adoption and greater regulatory clarity.
Previously, the bank maintained a stringent approach towards Bitcoin and other cryptocurrencies, a stance that has been re-evaluated due to the growing acceptance of these digital assets.
Introduction of Bitcoin-Linked ETF
Nordea Bank has announced it will begin offering its clients a Bitcoin-linked Exchange Traded Product (ETP) starting in December.
“We have closely followed the maturation of the cryptocurrency market and the evolution of the regulatory environment.
And we think now is the time to offer relevant products to meet customer demand.
Clients will have access to the Bitcoin ETP launched by crypto asset manager CoinShares.”
This initiative aims to enable Nordea's customers to engage with Bitcoin trading directly, without the necessity of seeking specific investment advice.
Context and Market Influence
Nordea Bank, which manages $286 billion in assets and serves over 10 million customers, interprets this strategic shift as a response to the rapid institutionalization of the cryptocurrency market, increasing regulatory certainty, and growing investor interest.
Developments such as the European Union's implementation of the Markets in Crypto-Assets (MiCA) regulation are also cited as influencing factors in Nordea Bank's decision.
Historical Perspective
This new offering marks a significant departure from Nordea Bank's previous policy. In 2018, the bank prohibited employees from purchasing or holding Bitcoin, citing concerns over the cryptocurrency market's unregulated nature. At that time, its earnings reports indicated "no risk appetite or direct exposure to cryptocurrencies."

