Binance, the world’s leading blockchain ecosystem and digital asset exchange, has announced ‘7he Selection’ — a once-in-a-lifetime campaign inviting seven lucky fans to celebrate Cristiano Ronaldo’s record-breaking 950 career goals alongside the football legend himself. The initiative marks a defining moment in sports history, bringing together the global football community to honor one of the greatest players of all time. Through “7he Selection,” Binance and Ronaldo are transforming this milestone into a shared experience, allowing fans to engage directly with their idol in a celebration of passion, perseverance, and excellence.
“I am very proud to have achieved 950 goals in my career and very grateful to the fans who have been there with me,” said Cristiano Ronaldo. “With Binance and The Selection, I hope to share this special moment with my fans and hear some of their favorite and most memorable moments of my football journey.”
Investor Takeaway
Binance’s ‘7he Selection’ strengthens its position at the intersection of Web3, sports, and fan engagement — illustrating how digital collectibles can deepen real-world connections between global icons and their communities.
How ‘7he Selection’ Works
The campaign opens participation to six CR7 digital collectible holders from any of Ronaldo’s previous drops (one through six), along with one non-holder selected from the broader Binance community. Together, these seven winners will be invited to meet Cristiano Ronaldo in person for an exclusive meet-and-greet experience. Each participant will have the opportunity to share their personal stories, favorite goals, and the moments that defined their connection to Ronaldo’s legendary career — from Manchester to Madrid, Turin to Riyadh.
Binance is inviting all CR7 digital collectible holders to submit their favorite Ronaldo goal moment through a Binance survey. Meanwhile, non-holders can join the celebration by sharing on social media why they believe the Binance community is the GOAT — using the official campaign hashtag #7heSelection. The most inspiring, authentic, and creative stories will be chosen by Binance.
Community, Legacy, and Fan Connection
“With The Selection, we are opening the stories of Cristiano’s fans who have journeyed with him in his momentous career,” said Rachel Conlan, Chief Marketing Officer at Binance. “We’re giving them a platform to share their personal and inspiring stories — and to celebrate Cristiano’s history-defining moments together. This is more than a campaign; it’s a testament to the shared spirit of community, passion, and authenticity that unites sports and Web3.”
Through initiatives like ‘7he Selection’, Binance continues to bridge the gap between digital collectibles and real-world engagement, showing how blockchain technology can elevate fan experiences. This partnership builds upon the ongoing CR7 NFT collection series, which has empowered fans worldwide to collect exclusive Ronaldo-themed digital assets and unlock unique experiences.
Investor Takeaway
‘7he Selection’ exemplifies Binance’s long-term vision for fan tokenization — merging digital collectibles, real-world events, and brand partnerships into a unified, global engagement model.
A Celebration of Milestones and Memories
Cristiano Ronaldo’s 950-goal milestone stands as one of the most remarkable achievements in the history of sport — reflecting nearly two decades of elite performance, discipline, and dedication. By involving fans directly in this celebration, Binance and Ronaldo are redefining the relationship between athletes and their global audiences through the power of blockchain. The ‘7he Selection’ campaign underscores Binance’s ongoing mission to merge sports, culture, and digital ownership into a cohesive ecosystem that rewards participation and loyalty. It is a reminder that milestones are not only for the record books — they are moments to be shared with the community that made them possible.
Fans can find full details, participation terms, and submission forms on the official Binance website.